To create digital products, there are four essential steps: market research, validation of product ideas, launching a store, and promoting on a social media platform.

1. Research & validate your digital product idea

Choosing the right digital product can be a challenging task, but it doesn’t have to be. All you need is to do some research and validation. The simplest way to approach it is to examine your competition and identify your target audience. 

By identifying your target audience, you can customize your digital products and content marketing efforts to better appeal to their interests and preferences. This will help you differentiate yourself from other sellers. 

So, my suggestion would be to consider what you’re good at doing and then develop your product around that.

When we examine th one aspect stands out: fans expressed the type of digital goods they wanted to see from their favorite creators, and the creators paid attention.

So, is there something your customers are regularly inquiring about? Think about it.

For instance,is an educational influencer who has always had a passion for creating online content. 

However, it wasn’t until she encountered a challenge (advanced Excel projects) at her new job that she began sharing her content on social media.

Emma’s determination to master Excel led her to become proficient in the software and, eventually, share her knowledge on TikTok. The more she posted, the larger her social media following grew until one of her TikToks received a million views. 

That one viral video was a game changer for Emma—people started telling her that they would pay her for Excel shortcut guides.

So, if you have a certain workflow that your customers can benefit from, consider 

Additionally, you can create physical goods (e.g. print-on-demand merch) alongside your digital goods!

How to open an online store:

As an optional bonus, you can download Sellfy’s mobile app from the App Store or Google Play to monitor your store’s performance and receive notifications of new orders. You can even add Google Analytics tracking to your store and be informed about your store metrics.

Firstly, select a (Starter, Business, or Premium) and create an account using a valid email address. You can also opt for a free trial. It’s important to note that you can always upgrade your subscription to gain access to more features.

Next, you can customize the appearance of your store using the Store Customizer tool, or choose one of Sellfy’s pre-made themes to create a visually appealing design.